Workout Brands Created by Women for Women

workout brands for women

Female entrepreneurs are on the rise and we are loving every bit of it. These women and their companies listed below have produced successful brands worth sharing. Each one of their stories is unique, and a true inspiration to people who share the same entreprenurial spirit.

Koral

workout brands for women
Image Credit: Koral / Instagram

About: Llana Kugel moved to LA in 2006, having been born and raised in Brazil. While living in the health and fitness city of Los Angeles, she began to adapt to the wellness and productive aspect of her lifestyle.

While shopping for workout clothes, she saw nothing that had a good fit nor style. In 2014, Llana launched Koral hoping to create a brand that merged feminine silhouettes with high tech fabrics.

The fabrics used is important to Llana. She works with high-end fabrics from Italy, Japan, and Brazil which are then designed and produced in the U.S. Koral was the first activewear brand to have a legging with a liquid-like fabric as well as introduce the workout jumpsuit. Koral is truly and activewear brand that combines functionality with street style.

  • Price Point: $$
  • Style: Edgy

Beyond Yoga

workout brands for women
Image Credit: Beyond Yoga / Instagram

About: The body-positive clothing brand is run by two women by the names of Jodi Guber Brufsky and Michelle Wahler. During her time as a yoga instructor, Jodi came up with the idea for an activewear clothing brand the celebrates all sized after feeling pressure, having worked in the entertainment industry.

Co-founder Michelle Wahler met Jodi over 10 years ago and fell in love with the concept. Jodi’s fitness background and Michelle’s retail experience makes it a dynamic duo.

  • Price Point: $$$
  • Style: Modern

Outdoor Voices

Outdoor Voices
Image Credit: Outdoor Voices / Instagram

About: Growing up in Boulder, CO Tyler Haney had a different idea of what she wanted in an athletic brand. Having competitive messaging on her clothing was not really her aesthetic. She set out to create clothing that was minimal in design and color but performed as well as other athletic brands.

Originally set on her idea of going to the University of Southern California for track, she realized it was not what she wanted to do after all. Instead, took a year off, and then went to Parsons in New York to study the science of raw materials.

Using her own savings and a round of investments from friends and family, Outdoor Voices launched in 2013. The company first launched in Austin, TX which is partially headquartered. Currently, there are 9 retail locations and continues to grow at a rapid pace.

  • Price Point: $$
  • Style: Minimal with bolder colors

Varley

Varley
Image Credits: Varley / Instagram

About: A young couple by the names of Ben and Lara Lead run and co-design the brand together. The couple barely saw each other while working their jobs. As an effort to build and create something together, Varley was born.

Varley is about creating apparel that the modern woman can wear throughout the day. Through their timeless designs and quality fabrication, makes it no mystery as to why Varley is loved by many women.

You are meant to wear their clothing while doing different activities such as to the office or even the boxing ring!

  • Price Point: $$
  • Style: Minimal

Alala

Alala
Image Credit: Alala / Instagram

About: Using her experience working in the retail industry and graduating business school; Denise Lee knew she was capable of launching her own athletic brand. After finding no clothing that resignated with her while training for a triathlon is how the idea came about.

Having worked for retail entrepreneur Chris Burch, is how she learned the ins and outs of the retail industry. She used this knowledge and family entrepreneurial spirit to create Alala.

Alala is now carried in over 100 major retailers and seeing many repeat customers. Dedicated to provide modern style silhouettes and functionality to women everywhere.

  • Price Point: $$$
  • Style: Minimal
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