Victoria Beckhams Fashion Career
In 2008, Victoria Beckham launched her fashion brand which transformed from a small capsule to a global boutique brand in London and Hong Kong. In the fall of 2016, she focused on beauty through a makeup collaboration with Estee Lauder. The collection was successful in the second year after. At the time, Victoria met Sarah Creel, the Executive Director of Estee Lauder. Together they discovered a shared philosophy of beauty and a passion for pure products with luxurious ingredients.
Sarah Creel is a longtime beauty manager and has experience creating the best global brands. Starting her career at the Clinique box counter in Bergdorf Goodman, she quickly became popular in the industry, developing and launching brands such as Prada Beauty, Ralph Lauren Fragrances, Bobbi Brown Cosmetics, and Tom Ford. In 2019, they teamed up to create Victoria Beckham Beauty, which is an expanded collection of pure high-performance products.
The Creation of Victoria Beckham Beauty
The founders of Victoria Beckham Beauty is Victoria Beckham who is the creative director; as well as Sarah Creal who is the CEO of the brand. The brand was founded on the principles of the future and how it would be different. Victoria and Sarah envisioned beauty products being clean, well made, sustainable, cruelty free, as well as welcome to everyone who loves beauty.
Victoria Beckham Beauty is launched with the vision that beauty should complement the vigorous life you lead. The luxury beauty brand creates a range of beauty and skincare products. Victoria Beckham introduced her new skincare line with the help of biomedical scientist, Augustinus Bader. Together a clean beauty line was created that is highly beneficial for skin.
The brand provides an unique perspective of cleanly formulated; high performance beauty solutions for modern individuals. The majority of their products are vegan, with the limited use of animal-derived ingredients when possible. Through a blend of nature and clean science, the products are infused with as many naturally derived ingredients.
Products and shipping materials are made with the most sustainable choices in mind. Minimal plastic is used and instead post-consumer or recycled materials are used wherever possible. The brand is constantly monitoring and improving their sustainable practices to use more post-consumer materials, ocean-bound plastic, and refillable packaging.
Cell Rejuvinating Priming Moisturizer
Smoky Eye Brick
Victoria Beckham Beauty product range includes Cell Rejuvenating Priming Moisturizer, Smoky Eye Brick, Lid Luster, and Satin Kajal Liner to name a few. All products come in different color variants and are available online.