Brand Spotlight: Pyer Moss

The Pyre Moss brand started as a menswear fashion brand in 2013 to reinvent and redefine themes with sports uniforms and classic athletic gear from some of the sports the famous designer’s younger self could not participate in. His designs have ever since evolved to a whole new level of subsequent themes that are focused on educational textbooks, Sci-fi movies, and 90s hip-hop brands that he has always had a soft spot for. Besides, the designer recreated his nostalgic themes by fusing luxurious cues with traditional clothing pieces to fit into the modern-day trend. His brand is now a current social commentary. Pyre Moss, which is pronounced “Pierre” Moss, was formed from the combination of the founder, Kerby Jean-Raymonds’ Haitian and American last names. It seems all his designs express some dedication to his parents.

Since the first grand appearance of Pyre Moss into the fashion industry, it has attracted significant support and recognition from most global press outlets internationally. The pyre Moss brand constantly reinvents itself every season to preach messages that are thought-provoking with a sweet combination of storytelling and project activism, theatre, debate, and social commentary while working hand-in-hand and featuring other artists like Kari Faux, Gregory Siff, Maurice Scarlette, Driely Viera, Erykah Basu, Vic Mensa, and Usher among others.

The Pyre Moss label can be described as a luxury streetwear brand since it appreciates black culture in America. The popular name resonates deeply with crisp tailoring and block colors to come up with impactful slogan T-shirts. The designer, Kerby Jean- Raymond, also dares to demonstrate a strong political conscience in his work; “They Have Names” t-shirt is a perfect example, it was created after a documentary was aired at the Pyre Moss spring/summer 2016 catwalk show, and inspired by the numerous cases of racially motivated police brutality happening in the United States of America. The T-shirt had listed the 13 unarmed victims like Eric Garner, who in 2014, died as a result of being held in a chokehold during his arrest, Walter Scott, who in 2015 also sustained a bullet injury that led to his death at Charleston when he was pulled over for possessing a brake light that was not working, others include; Kenneth Chamber, Trayvon Martin, Oscar Grant, Kimani Grey, Michael Brown, Akari Gurley, Amazon Diallo, Tamir Rice, Timothy Stansbury, and Marlon Brown. This was the designer’s way of passing his opinion across.

In 2018, Pyre Moss was officially named winner of the CFDA Fashion Fund prize, this award granted the designer prize money of $400,000 which is approximately £307,000 in cash. This fashion fund was put together in 2003 with the primary aim of providing upcoming and promising American design talents with the opportunity to grow further in the fashion industry. Other winners of the fashion fund include Altuzarra, Proenza Schouler, Alexander Wang, and Jonathan Simikhai.

Pyre Moss unveiled its final collection, yet “Sister” in just-ended New York Fashion Week. The brand uses this collection to tell a story of a queer black woman called Sister Rosetta Tharpe, who is responsible for inventing Rock and Roll, which is globally recognized as a legendary music genre and to also highlight the essential roles that black women play in the American culture. In an interview with the Associated Press, Jean-Raymonds said, “What I aim to do is to make disenfranchised people, black people, and minorities and women, know and understand how important they are to this thing called America right now.”

The young designer collaborated with an exonerated black male artist Richard Phillips who was wrongfully convicted and spent 45 years in prison. While serving his time, Richard Phillips designed portraits and photorealistic landscapes that were featured in the “Sister” collection. For Pyre Moss, the runway is just a creative playground that it uses to open the eyes of its viewers to see the bigger picture behind only mere fabrics and then tells a story. The “Sister” collection opened with famous singer and record producer Brent Faiyaz alongside an ensemble of band members. Author and public speaker Casey Gerald also followed after the musical number and delivered a speech about the 400th anniversary of the very first slaves that arrived in North America. The runway then came to a close with a tribute to both guitar legend Jimi Hendrix and Sister Rosetta Tharpe.

According to the young designer, it is rare to find this kind of a multi-dimensional show within the fashion fraternity. Pyre Moss founder and creative director Kerby Jean-Raymonds later told AP in an interview, “I look at this as an art project, and I think the success of it is bringing people closer to me than trying to assimilate into whatever else people are doing,” Not only has Pyre Moss made a statement among other well-known fashion brands, but he has also inspired the way anyone pierces together an outfit. “He [Kerby Jean-Raymond] inspires me to work hard and be the best version of myself, so I can make a better world through my art,” Amanda McVey of Palo Alto High School junior says. McVey has since designed runway pieces and school outfits.

Jean Raymonds worked with the LGBT community and took on the runway in the 2019 Met Gala along with producer and queer actress Lena Waithe, who wore matching Pyre Moss tuxedos, which had inscribed “Black Drag Queens Invented Camp.” Pyre Moss is one of the most-watched fashion shows of the year.

Pyre Moss collections are mainly produced in New York City and Italy but are found for sale limitedly in exclusive chic boutiques around the globe.

About Kerby Jean-Raymonds

Pyre Moss was founded by famous Haitian-American fashion designer Kerby Jean-Raymonds who is also the creative director of the brand. He was born in New York City, U.S. Jean-Raymonds first came to the limelight in 2016 during his Pyre Moss Spring presentation for Menswear collection at the New York Fashion Week. The show focused on racially motivated police brutality with reference to the Black Lives Matter movement in a documentary that displayed fashion and street art. He worked with activist and R&B singer Erykah Badu, this featured collection was called “Double Bind.”

Young Kerby Jean-Raymonds started his fashion career at a very early age. When he turned 14, he landed his first apprenticeship while still studying in The High School of Fashion Industries in Manhattan, where he was taught by the Head and public face of Phoebe Company LLC Kay Unger. Jean-Raymond worked with Kay Unger in her first women’s evening collection. He then launched Pyre Moss in 2013.

He was a guest judge in “Next in Fashion,” a Netflix fashion competition series where he walked out before the final announcement, apparently he protested against the decision made by the other three judges. In 2014, his brand Pyre Moss won the FGI Rising Star Award in the menswear category. In 2015, he was listed in Forbes 30 under 30 in Art and Style. In 2017, he was named Artistic Director of Reebok studies. In April 2019, he got featured on Cultured Magazines’ Fashion issue cover. He got listed in Elle’s 7 most wanted designer’s list, Crain’s 40 under 40 lists, Ebony’s Future 15 Award, ADC Young Guns Award, and many more.

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